Objective:
- Produce and adapt Heattech campaign from photoshoot & video shoot through content adaptation for stores, digital media and traditional OOH
- Engineered product and shot list
- Worked cross-departmentally with Visual Merchandisers, Allocations Teams
- Tailored all content for: TVCM, In-store Video, Social Content, Digital Content, In-Store POP signage, and a massive NYC media takeover.
