NEW Sampling Initiative
+ Email Acquisition
Objective: Email acquisition and customer reviews on Heattech Product
- Coffee cups distributed in NYC / coffee sleeves distributed in Boston and Chicago with Heattech Offer
- Street teams on 7 days in Boston, Chicago, and NYC offering free coffee
- Offer: Free HEATTECH when they sign up for Uniqlo emails with the coffee sleeve/cup redemption
- Redemption offered in-store as well as on a mobile site created for the program.
Results
• 49.5K units of HEATTECH sampled
• Over 56K new e-mail acquisitions
• Over $300K in incremental sales
