Objective: Host a VIP Dinner, utilizing the All Star Game celebrity presence, to increase brand awareness amongst key influencers, celebrities and athletes.
Featuring co-branding with event partners, The Compound and Hennessy, the dinner included a photo moment with Roger Dubuis and a co-branded shirt. Also included was a programmatic buy to amplify the event, extensive press coverage and content for social posting.
Results: Increased brand awareness of Roger Dubuis with a large organic & paid social push creating a brand presence during the key weekend of the NBA.
PR, Organic Social & Programmatic
